Performance Marketing Manager

About the role

Software Finder, a B2B SaaS marketplace, is looking for a Performance Marketing Manager to run vendor-facing campaigns from launch to lead. This is an individual contributor role with no direct reports: you write your own campaign copy and own the numbers behind it. Success is measured by qualified leads and demos booked, cost per lead, return on ad spend, email performance and lead-to-opportunity conversion.

Key responsibilities

• Plan, build, launch and optimize campaigns on LinkedIn Ads, Google Ads and Meta, including ABM and demo-booking campaigns for software vendors
• Write ad copy, landing page copy and campaign messaging, and brief design on creatives
• Set up audiences, budgets, bidding and conversion tracking, run A/B tests and report on spend, CPL, CTR, conversion rate and pipeline
• Build and send email campaigns, newsletters, event sequences and nurture drips in HubSpot, writing every email including subject lines, preview text, body copy and CTAs
• Manage inbound leads from campaigns, forms, the vendor subdomain and events, covering capture, routing, scoring, enrichment and lifecycle stages in the CRM
• Maintain list hygiene, segmentation, deliverability and compliance (CAN-SPAM, GDPR)
• Hand off qualified leads to BD with full context, agree on follow-up SLAs, hold regular syncs and equip BD with follow-up emails and talking points

Required profile

• 3 to 4 years of experience running B2B performance campaigns, ideally for SaaS, a marketplace or a lead generation business targeting US audiences
• Strong copywriting for ads, landing pages and email, with results you can show
• Direct experience managing ad accounts and budgets yourself, not only through an agency
• Solid grasp of funnel metrics, attribution and the handoff to sales
• Experience working day to day with a sales or BD team
• Analytical, organized and comfortable owning targets without a team behind you

Required skills

• HubSpot (Marketing Hub, workflows, lists, lead scoring, sequences, reports and dashboards)
• LinkedIn Campaign Manager, Google Ads, Meta Ads Manager
• Google Analytics 4, Google Tag Manager, UTM frameworks, conversion and pixel setup
• Landing pages in HubSpot or Unbounce, with basic HTML and CSS editing
• Apollo, ZoomInfo, Clay or similar, and LinkedIn Sales Navigator
• Advanced Excel and Looker Studio