Performance Marketing Specialist

About the role

We are seeking a hands‑on Performance Marketing Specialist to drive measurable business growth through paid acquisition, conversion optimisation and data‑driven strategies. The role focuses on ROI, ROAS, CAC and revenue expansion across multiple paid channels.

Key responsibilities

• Plan, launch, manage and optimise paid campaigns on Meta Ads, Google Ads and LinkedIn Ads.
• Own performance metrics such as ROI, ROAS, CAC, CPL and conversion rate.
• Develop growth strategies to increase qualified traffic, leads and revenue.
• Conduct A/B testing of creatives, copy, audiences, offers and landing pages.
• Monitor performance, adjust budgets, bids, targeting and placements continuously.
• Analyse acquisition funnels and identify conversion and retention opportunities.
• Set up GA4, conversion tracking, pixels, UTM parameters and reporting dashboards.
• Manage affiliate, partnership and other performance‑based initiatives.
• Research competitors, market trends and new paid channels for growth.
• Collaborate with design, content, product and development teams to improve assets and landing‑page performance.
• Prepare regular performance reports with actionable insights and budget recommendations.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing or a related field.
• 2–4 years of hands‑on experience in performance or growth marketing.
• Proven expertise with Meta Ads Manager and Google Ads; LinkedIn Ads experience is a plus.
• Strong understanding of ROAS, ROI, CAC, CPA, CPL and marketing attribution.
• Experience in SaaS, WordPress, software plugins or digital products is highly preferred.

Required skills

• Meta Ads Manager
• Google Ads
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Conversion tracking, pixels and UTM parameters
• A/B testing across creatives, audiences and landing pages
• Campaign analytics and reporting