Performance Marketing Specialist

About the role

Plutus21 is looking for a highly motivated Performance Marketing Specialist to drive data-driven growth through strategic online campaigns. The role suits a creative and analytical professional who optimizes paid advertising channels, manages SEO initiatives and aligns them with overall marketing strategy.

Key responsibilities

• Plan, execute and optimize performance marketing campaigns across Meta, Google Ads and other digital channels
• Analyze campaign metrics (CPC, CTR, ROI) to keep them aligned with project goals
• Create creatives and video ads with AI tools for lookalike and retargeting campaigns
• Run onsite and offsite SEO, including keyword research, competitor analysis and SEO audits for partner sites
• Work with developers on technical SEO, including improvements on CMS platforms such as WordPress
• Optimize website content according to SEO best practices and audit recommendations
• Use SEMrush, Google Analytics 4 (GA4) and Google Ads to track and analyze performance
• Produce detailed reports on campaign and SEO performance with actionable insights for stakeholders
• Maintain access to Google Tags and shared drives and keep credentials secure and accessible to authorized personnel

Required profile

• Bachelor's degree in Marketing, Business Administration, Digital Media or a related field
• Proven experience in performance or growth marketing, preferably 2+ years in a similar role
• Expertise managing ad campaigns on Meta and Google Ads
• Solid understanding of SEO, including technical SEO and content optimization
• Strong analytical skills and excellent communication and organizational skills
• Proactive, self-starter who meets deadlines

Required skills

• Meta Ads and Google Ads
• SEMrush and Google Analytics 4
• CMS platforms, WordPress preferred