Performance Marketing Specialist – Meta & Google Ads

About the role

We are seeking a Performance Marketing Specialist with hands‑on experience in Meta Ads and Google Ads to plan, execute, monitor, and optimise paid campaigns that generate quality leads for our software development services.

Key responsibilities

• Plan, launch and manage paid campaigns on Meta Ads and Google Ads, monitoring budgets, CPC, CPL, CTR and ROAS.
• Conduct keyword research, audience targeting and competitor analysis to improve performance.
• Create and test ad copies, creatives and suggest landing‑page improvements.
• Track leads and campaign results, producing weekly and monthly performance reports with insights.
• Collaborate with design and content teams to ensure ad creative requirements are met.

Required profile

• 2–3 years of performance marketing experience, preferably in a software development/IT environment.
• Strong analytical skills with the ability to interpret performance data and optimise campaigns.
• Good communication and reporting abilities.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• Pixel implementation

What we offer

• Market‑competitive salary
• Growth‑oriented environment with ownership of HR operations
• Exposure to international clients and modern tech workflows
• Collaborative, supportive team culture
• Professional development and career advancement opportunities