Performance Marketing Strategist

About the role

SeeBiz is hiring a Performance Marketing Strategist in Lahore to plan, execute and scale paid acquisition campaigns that drive qualified B2B leads and marketplace growth. The role requires expertise in media buying, funnel strategy, analytics and conversion optimization. It is a full-time, on-site position.

Key responsibilities

• Plan and manage paid campaigns across Google Ads, Meta, YouTube and LinkedIn
• Optimize campaigns to improve CPA, ROAS, CTR and conversions
• Design and optimize full-funnel strategies from awareness to conversion
• Run A/B tests on creatives, copy and landing pages
• Build and refine audience segments such as retargeting, lookalikes and intent-based audiences
• Track performance using Google Analytics, GTM and ad platforms
• Scale high-performing campaigns and optimize budgets
• Work with creative, product and sales teams to align campaigns

Required profile

• 3 to 5+ years of experience in performance marketing
• Proven experience managing and scaling paid campaigns
• Strong analytical and communication skills
• Preferred: IT sector background with US market experience, and B2B, SaaS or marketplace experience

Required skills

• Google Ads and Meta Ads
• Funnel optimization, CRO and attribution
• Google Tag Manager and conversion tracking
• CMS familiarity (HubSpot, Zoho)

Working hours are 09:00 to 18:00, five days a week (Monday to Friday).