PR Manager (US Market Focus)

About the role

SeeBiz is hiring a full-time, on-site PR Manager in High Q Tower, Lahore. The role focuses on developing and executing public relations and media relations strategies aimed at the US market, building relationships with US journalists and media professionals and protecting the company's reputation.

Key responsibilities

• Build and maintain relationships with US journalists, editors, media outlets, podcast hosts, newsletter creators, influencers and other stakeholders.
• Create and distribute press releases, media pitches, media kits, corporate announcements, executive communications and thought leadership content for the US audience.
• Secure earned media coverage, interviews, podcast appearances, guest articles, expert commentary and speaking engagements.
• Develop thought leadership and executive positioning strategies and prepare executives for US media appearances.
• Identify newsworthy stories, industry insights and milestones, and monitor the US media landscape for opportunities and reputation risks.
• Plan and run PR campaigns for product launches, announcements, partnerships, funding milestones, events and industry initiatives, and coordinate participation in US conferences, trade shows and webinars.
• Work with marketing, content, social media, product and leadership teams to keep messaging consistent, and track PR performance such as media mentions, share of voice, sentiment and referral traffic.

Required profile

• 3-6 years of experience in public relations, media relations, communications or a similar role, preferably with US or international market exposure.
• Proven track record of building relationships with US journalists, editors, podcast hosts and influencers.
• Excellent written, edited and spoken English, with strong storytelling and corporate messaging skills.
• Experience writing press releases, media pitches, executive statements, bylined articles and thought leadership content.
• Strong crisis communication and reputation management skills, and strong research and project management abilities.
• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or a related field; professional PR certifications are an advantage.

Required skills

• Understanding of the US media landscape, including business, technology, B2B, startup, SaaS and industry-specific publications.
• Media pitching and media monitoring tools such as Muck Rack, Cision, Prowly or Meltwater (preferred).
• Preferred: experience with B2B technology, SaaS, startup or corporate brands, executive personal branding, agency relationships, and basic investor relations knowledge.