Product Manager – Free WiFi Advertising Platform

About the role

We are looking for a Product Manager to own the strategy and execution of our Free WiFi advertising platform. You will work closely with venues, brands, and ISPs to shape a product that drives engagement while respecting privacy regulations.

Key responsibilities

• Define product strategy, set OKRs, and prioritize the roadmap for the WiFi ad platform.
• Lead discovery sessions with venues, brands, and ISPs, turning insights into prioritized problem statements.
• Write PRDs, user stories, and acceptance criteria; manage the backlog and scope.
• Coordinate with Engineering, Design, and Sales, negotiating trade‑offs and dependencies.
• Plan go‑to‑market, pricing, packaging, and orchestrate feature rollouts and communications.
• Instrument analytics, run A/B tests, and iterate based on funnel and retention metrics.
• Ensure GDPR/CCPA compliance and responsible data governance.
• Build a partner ecosystem (SSP/DSP, location data) to expand targeting capabilities.

Required profile

• Bachelor’s degree in Computer Science, Engineering, Business or a related field.
• 2+ years of product management experience in SaaS or ad‑tech environments.
• Proven ability to own a backlog, write PRDs, and facilitate cross‑functional stakeholders.
• Strong communication, prioritization, and experimentation mindset.

Required skills

• JIRA
• Confluence
• SQL (basic)
• Product analytics tools
• Understanding of programmatic concepts such as OpenRTB