Retail Media Solutions Specialist
foodpanda · Karachi
Description du poste
About the role
We are looking for a proactive Retail Media Solutions Specialist to join our Regional Retail Media & Partnerships team. Reporting to the Retail Media Solutions Lead, you will manage biddable retail media campaigns, optimise performance and ensure smooth operations across our advertising initiatives.
Key responsibilities
- Collaborate with market partnership and account managers to set up and manage on‑site and off‑site retail media campaigns, ensuring accuracy and timely delivery.
- Leverage data insights to refine campaign strategies, create and adjust audience segments, and achieve key performance indicators.
- Produce detailed performance reports, including during‑campaign and post‑mortem analyses.
- Monitor asset inventory usage to maximise advertiser retention and identify growth opportunities.
- Partner with local market teams to align objectives and maintain consistent communication.
- Ensure adherence to operational standards and governance frameworks.
- Utilise internal AdTech tools and external platforms such as Tradedesk, Meta and DV360 for tracking and optimisation.
- Identify UI/UX improvements to enhance process efficiency.
Required profile
- Minimum 3 + years of experience in an advertising agency, AdTech, digital, brand or retailer environment, preferably in eCommerce or FMCG.
- Strong analytical abilities with experience working with data, dashboards and performance metrics.
- Proven track record of managing retail media or PPC campaigns.
Required skills
- Retail Media Networks
- Demand Side Platform (DSP)
- Tradedesk
- Meta
- DV360
- AdTech tools
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foodpanda
Karachi
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