Sales Executive - B2B (Lahore Office)

About the role

Bestax Accountants provides accounting, taxation, business advisory and digital marketing solutions to businesses across Canada and international markets. It is looking for a motivated, results-driven B2B Sales Executive based in its Lahore office to generate leads, acquire new clients and promote its services. The role involves building strong client relationships, identifying business opportunities and contributing to revenue growth by meeting sales targets.

Key responsibilities

• Identify, research and qualify potential B2B clients through outbound calls, emails, LinkedIn and other lead-generation channels.
• Promote services such as SEO, social media marketing, paid advertising, bookkeeping, accounting, corporate taxation and other compliance solutions.
• Conduct sales calls, virtual meetings, presentations and service demonstrations to understand client needs and recommend suitable solutions.
• Build and maintain a pipeline of prospects with consistent follow-up and effective lead conversion.
• Develop long-term client relationships to encourage repeat business and upsell additional services.
• Prepare sales proposals, quotations and service packages with relevant teams.
• Work with the marketing team on lead nurturing, campaign effectiveness and conversion rates.
• Maintain accurate records of leads, client interactions, sales activities and pipeline progress in the CRM or other tracking systems.
• Achieve monthly sales targets.

Required profile

• 1-3 years of experience in B2B sales, business development or client acquisition, preferably in digital marketing, SaaS, accounting or professional services.
• Excellent English communication, presentation, negotiation and interpersonal skills.
• Strong prospecting, lead generation, follow-up and closing abilities.
• Understanding of digital marketing services, accounting, taxation or corporate compliance is an advantage.
• Self-motivated, target-oriented and able to work independently in a performance-driven environment.
• Willingness to work the night shift from 6:00 PM to 3:00 AM (Pakistan Standard Time).

Required skills

• Familiarity with CRM systems, LinkedIn prospecting and sales pipeline management is preferred.
• Ability to understand client requirements and communicate service value clearly.

What we offer

• Competitive salary with performance-based commissions.
• Opportunity to work with international clients, particularly in the Canadian market.
• Professional development and career growth opportunities.
• Ongoing training and support to strengthen sales and industry knowledge.
• A collaborative, growth-oriented work environment.