Assistant Marketing Manager - Online Business

About the role

Sperton Pakistan is recruiting an Assistant Marketing Manager (Online Business) for a client, a leading electronics brand, to join its team on a full-time onsite basis in Lahore. The role grows sales through external e-commerce and online marketplace partners such as Daraz, driving sell-in, sell-out, visibility and profitability across mobile and consumer electronics while keeping channel discipline aligned with the go-to-market.

Key responsibilities

• Partner management: act as the single point of contact for assigned online partners, negotiate annual and campaign-level joint business plans, and run monthly and quarterly business reviews.
• Sales and business growth: deliver sell-in and sell-out targets across mobile, consumer electronics and accessories, and plan and run online campaigns, mega sales events (11.11, 12.12, Ramadan, Black Friday) and new product launches.
• Inventory and channel discipline: monitor product availability and listing health, manage partner inventory, forecasting and replenishment with supply chain, and prevent channel conflict with offline retail, operators and the company's own eStore.
• Content and visibility: ensure accurate product listings and images, secure prime placements and banners, and track share of shelf against competitors.
• Analytics and reporting: track sell-out, online market share, conversion, stock cover and marketing ROI, and prepare weekly and monthly performance reports and competitor insights.
• Cross-functional coordination: work with Marketing, Product, Finance, Supply Chain, Legal and Service teams, and manage partner claims, rebates and settlement reconciliation with Finance.

Required profile

• Bachelor's degree in Business, Marketing or a related field; MBA preferred.
• 4-5 years of experience in e-commerce or online business management, ideally in consumer electronics, mobile or FMCG.
• Proven track record of managing online business partners and delivering sales targets.
• Ability to work in a fast-paced, target-driven environment; occasional travel for partner meetings.

Required skills

• Strong analytical skills: digging into sales and partner data, identifying trends and turning findings into business recommendations.
• Strong interpersonal and presentation skills, able to engage with partner leadership teams and senior management.
• Negotiation and commercial acumen.
• Understanding of digital marketing levers such as campaigns, search, vouchers and flash sales.
• Excellent communication in English and Urdu.