Sales Manager - FMCG & Dairy Products

About the role

Irc Dairy Pvt Ltd. is looking for a Sales Manager for its FMCG and dairy products business in Faisalabad. The role focuses on driving revenue growth and strengthening market presence in the assigned territory through sales strategy, business development and customer relationship management. It does not involve managing a team, so success depends on strong individual contribution to sales targets.

Key responsibilities

• Develop and implement sales strategies to meet business goals within the Faisalabad territory.
• Identify and pursue business development opportunities to grow the customer base and market share.
• Manage key accounts and build long-term relationships while keeping customers satisfied.
• Keep up to date with competitors, market trends and customer needs to run tactical sales initiatives.
• Manage distribution channels to optimise product availability and sales coverage.
• Monitor the sales pipeline, forecast sales and close opportunities.
• Handle quality complaints promptly and coordinate timely resolutions.
• Ensure timely recovery of dues and manage credit risk with assigned customers.
• Work with marketing and operations to align sales activities with company objectives.
• Use ERP, Oracle and MS Office to manage customer data, prepare reports and keep records accurate.

Required profile

• Minimum bachelor's degree, preferably MBA in Marketing or equivalent from an HEC-recognised institute.
• 2-3 years of sales experience in FMCG or HoReCa; fresh candidates may also be considered.
• Knowledge of FMCG and HoReCa, and experience with chilled dairy products such as cheese and ice cream is highly valued.
• Excellent communication, negotiation and problem-solving skills, including handling quality complaints and credit recovery.

Required skills

• Proficiency in ERP, Oracle and the MS Office suite.
• Sales strategy, business development and customer relationship management.