Search Engine Optimization Specialist

About the role

Hoboetech is hiring a Search Engine Optimization Specialist to work on-site in Lahore in a full-time capacity. The specialist improves organic visibility and drives qualified traffic to Hoboetech's digital properties.

Key responsibilities

• Conduct comprehensive keyword research and optimize on-page elements such as meta tags, headings and content.
• Perform regular SEO audits and monitor performance through web analytics tools.
• Implement ethical link-building strategies and collaborate with content and development teams on SEO best practices.
• Prepare periodic performance reports with actionable recommendations.
• Stay current with search engine algorithm updates, industry trends and competitive activity.

Required profile

• Bachelor's degree in Marketing, Computer Science, Information Technology or a related field, or equivalent practical experience.
• Experience in SEO within tech, AI, IoT or SaaS environments is an advantage.
• Effective communication and collaboration skills with engineering, product and content teams.

Required skills

• Keyword research and on-page SEO optimization.
• Technical and content-focused SEO audits.
• Ethical link building and outreach.
• Web analytics and SEO tools such as Google Analytics and Google Search Console.
• Basic knowledge of HTML and CSS and how site structure, speed and mobile responsiveness affect SEO.