Search Engine Optimization Specialist

About the role

Universal Motors Ltd, a used car export company based in Pakistan, is hiring an SEO Specialist in Gulistan-e-Johar, Karachi. The role focuses on international SEO, technical SEO, AEO and GEO to improve the company's global search visibility and drive organic traffic and leads.

Key responsibilities

• Develop and execute international SEO strategies to improve global search visibility.
• Manage on-page, off-page and technical SEO.
• Conduct keyword research, competitor analysis, SEO audits and content gap analysis.
• Improve organic rankings, website traffic, conversions and qualified leads.
• Implement Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and AI search optimization.
• Build high-quality backlinks through ethical link-building and guest posting.
• Optimize landing pages, category pages, service pages and website content.
• Improve website architecture, internal linking, crawlability and indexability.
• Monitor performance with Google Analytics 4, Google Search Console, Ahrefs and SEMrush, tracking rankings, traffic, backlinks and conversions.
• Collaborate with content and marketing teams on SEO-focused content strategies.

Required profile

• 3-5 years of hands-on SEO experience.
• Strong understanding of on-page, off-page and technical SEO.
• Practical experience in keyword research, backlink building, internal linking and guest posting.
• Understanding of international SEO, AEO, GEO and AI-powered search.
• Strong analytical, research, communication and problem-solving skills.

Required skills

• Working knowledge of Google Analytics 4 and Google Search Console.
• Technical SEO, AEO and GEO.

To apply, send an updated CV by email to the company's careers address.