Senior Business Development Representative (Outbound)

About the role

Adstract Digital, a full-service digital marketing agency, is hiring a Senior Business Development Representative (Outbound) for its new joint venture. This is a full-time, hybrid role based in Islamabad with some work from home, focused on generating new business through outbound prospecting. Excellent spoken and written English is a core requirement, as you will speak with US and UK business owners every day.

Key responsibilities

• Proactively identify and qualify new business opportunities through cold calls, emails and social outreach, finding prospects before they appear on purchased lists.
• Reach target companies and decision-makers by phone, email and LinkedIn, holding conversations that end in a qualified meeting with the closing team.
• Manage the sales pipeline, conduct discovery calls and present the agency's services.
• Collaborate with marketing and sales to refine messaging and improve lead quality.
• Maintain accurate CRM records, prepare activity reports and contribute to improving outbound strategies.

Required profile

• At least 3 years of B2B outbound cold calling with quantifiable results.
• Excellent spoken and written English; tested with a live call exercise.
• Experience building lead lists and verifying contact data, and a track record of turning conversations into booked meetings.
• Willingness to work set hours aligned with US and UK business hours.
• Reliability, honest reporting and respect for compliance rules.

Required skills

• Hands-on experience with GoHighLevel or a comparable CRM and a power dialer.
• Practical experience with data, signal, enrichment and outreach tools.
• Confidence using AI tools for research, call preparation and drafting, with checks before sending to prospects.

What we offer

• Base salary of PKR 150K-200K plus performance commission.
• A built system: GoHighLevel pipeline and automations, a power dialer, and paid licences for the data, enrichment and outreach tools.
• Written procedures, a structured 90-day ramp, weekly call coaching and a clear scorecard.
• A fully remote role with set hours, and room to grow into closing and senior roles.

Hiring process: application and screening questions, a 20-minute HR screening call, a 45-60 minute panel interview, a practical assessment with a live call, list-building and writing tasks, and a decision and reference check.