Senior Creative Designer (Onsite, Karachi)

About the role

We are a leading online travel agency looking for a Senior Creative Designer to join our Content Marketing team in Karachi. This role combines strategic thinking with hands‑on creation, allowing you to shape the visual experience of our brand across all digital touchpoints.

Key responsibilities

• Conceptualise and produce high‑impact visual content for social media, performance campaigns, email marketing and marketing collateral.
• Create, direct and edit video, animation and motion‑graphics assets optimised for Reels, TikTok, YouTube Shorts and digital ads.
• Maintain brand consistency by upholding visual hierarchy, colour standards, typography and tone across every format.
• Translate business and marketing objectives into compelling visual narratives that drive measurable outcomes.
• Experiment with emerging content formats and visual styles to keep the brand fresh and culturally relevant.
• Design travel‑focused creatives for seasonal campaigns, destination highlights and promotional offers.
• Partner with marketing and content leads to shape campaign creative strategies and provide direction.
• Conduct competitive research and audience insight to inform creative decisions.
• Lead ideation and pre‑production planning sessions, managing timelines and quality gates independently.

Required profile

• Self‑driven professional who can work independently with minimal supervision.
• Strong ownership mindset and ability to drive projects from concept to delivery.
• Strategic creative thinker with deep fluency in digital platforms.
• Thrives in a fast‑paced environment and obsessively pursues design quality.
• Understands how visual content influences business outcomes.
• Excited about AI‑powered creativity and emerging media trends.

Required skills

• Video production and editing.
• Animation and motion‑graphics creation.
• Digital design for social media and advertising platforms.
• Brand guideline implementation.