Senior Manager Marketing

About the role

Arpidech is looking for a Senior Manager Marketing to lead its marketing function in Karachi. The role involves crafting and managing comprehensive marketing strategies across digital, advertising, communications, and creative teams while overseeing budgets and key performance indicators.

Key responsibilities

• Design branding and go‑to‑market strategies ensuring consistent brand messaging.
• Analyze consumer behavior, identify new market segments and drive successful marketing campaigns.
• Manage cross‑functional teams including digital, advertising, communications and creative.
• Oversee budget allocation, monitor KPIs and report performance to stakeholders.

Required profile

• At least 7 years of hands‑on marketing experience, preferably in the IT/Service based industry.
• Bachelor’s or Master’s degree in Marketing; digital marketing certification is a plus.
• Proven ability to lead a team, set priorities and work with multiple stakeholders.
• Strong analytical skills and experience with CRM software.

Required skills

• Web analytics tools (Google Analytics, etc.)
• Google Adwords and Facebook Ads management
• SEO and SEM tools such as SEMRush
• CRM software proficiency