Senior Marketing Specialist - Product Launch

About the role

Zayyh is an Australian health-tech startup building a fitness band, a smart ring and an app that combines sleep, heart rate, HRV, activity, workouts, meal logging and an AI coach. It launches in Australia at the end of January, and its Islamabad team also builds and markets sister brands. This is the first marketing hire: you will take Zayyh from zero to launch in Australia, then run marketing across the other brands. The role is hands-on, with strategy setting and content creation.

Key responsibilities

• Content and social: plan and create short-form video, photos and posts for Instagram, TikTok, Facebook and LinkedIn, post consistently and reply to comments and messages.
• Community: build an early community of testers and fans on Reddit, Discord or WhatsApp, share real updates, answer honestly and feed back to the product team.
• Launch: run the pre-launch waitlist, the launch campaign and the first 90 days after it.
• Creators and partners: find and manage Australian fitness and wellness creators, from micro-influencers to ambassadors and affiliates.
• Paid growth: run Meta, TikTok and Google ads on a small budget, test creatives fast, track cost per sign-up and sale and report what works.
• Brand and messaging: keep the brand voice calm, premium and clear, and write product pages, emails and launch copy.
• Cross-brands: plan and run monthly campaigns for sister brands once Zayyh has launched.
• Measurement: track reach, engagement, waitlist sign-ups, conversion and cost per acquisition, and report weekly.

Required profile

• 5+ years in marketing, with at least one brand or product you grew on social media, with numbers to show it.
• Experience launching a product, from pre-launch waitlist to launch day and after.
• Portfolio of short-form video, photos and captions you shot and edited yourself.
• Community management: grown an online community, kept it active and handled criticism calmly.
• Market research: able to study competitors and customers and turn online feedback into a plan.
• Nice to have: experience in fitness, health, wellness or consumer tech; crowdfunding; influencer or affiliate programs; email marketing (Klaviyo, Mailchimp); knowledge of Australian consumers and culture.

Required skills

• Excellent written English sounding natural to Australian, UK or US audiences.
• Hands-on experience running Meta or TikTok ads and reading their results.
• Comfort with Canva or Figma and CapCut or Premiere.
• Organized and self-driven, able to plan and stick to a content calendar across more than one brand.

What we offer

• A competitive salary in PKR, discussed at interview.
• Real ownership of a brand launch in a new market.
• A Zayyh band and ring to use and create content with.
• On-site at the office in Bahria Town Phase 7, Islamabad, Monday to Friday, with some flexibility to cover Australian peak hours.

The role is on-site in Islamabad and open to Islamabad and Rawalpindi-based candidates only. To apply, send your CV and portfolio with short answers to four questions about a campaign you grew, a challenge you faced, how you would get the first 1,000 waitlist sign-ups with a small budget, and your current and expected monthly salary in PKR and notice period.