Senior SEO / AEO Specialist

About the role

We are looking for a senior SEO/AEO specialist to lead end‑to‑end search strategy for our client in Lahore. You will own technical foundations, content architecture, authority building and answer‑engine optimization to drive measurable organic growth.

Key responsibilities

• Technical SEO: improve site architecture, crawlability, indexing, Core Web Vitals, page speed, JavaScript SEO, schema markup and log‑file analysis.
• On‑page & content strategy: map search intent, cluster keywords, design topical content structures, optimize for traditional SERPs and AI‑driven results, and scale internal linking.
• Off‑page SEO & authority building: acquire high‑quality backlinks, execute digital PR outreach, and strengthen E‑E‑A‑T signals.
• Answer Engine Optimization (AEO): structure content for AI answer engines, target featured snippets, entity optimization, zero‑click searches and LLM citation.
• Analytics & performance: use GA4, Google Search Console, Ahrefs/SEMrush to track KPIs, connect SEO impact to revenue, and build dashboards for continuous optimization.

Required profile

• Minimum 3 years of hands‑on SEO experience with proven results across technical, on‑page and off‑page domains.
• Strong understanding of AEO for AI‑driven search (ChatGPT, Google SGE, etc.).
• Bachelor’s degree in Information Technology or a related field.
• Analytical mindset with the ability to translate data into revenue‑focused actions.

Required skills

• Technical SEO (site architecture, crawlability, indexing, Core Web Vitals, page speed, JavaScript SEO, schema markup, log‑file analysis).
• Search intent mapping, keyword clustering, content architecture, internal linking at scale.
• High‑quality link acquisition, digital PR, E‑E‑A‑T implementation.
• Answer Engine Optimization, featured snippets, entity optimization, zero‑click search tactics.
• Google Analytics GA4, Google Search Console, Ahrefs, SEMrush, dashboard creation.

What we offer

• Competitive salary and benefits.
• Opportunity to work on cutting‑edge AI‑driven search projects.
• Collaborative environment with a focus on professional growth.