SEO Content Writer - Real Estate

About the role

RBS Real Estate & Builders is hiring an SEO Content Writer to create engaging, informative and search-engine-optimized content, especially for the real estate industry. The writer works closely with the SEO and digital marketing team to develop effective content strategies.

Key responsibilities

• Write high-quality website content and blog articles, and SEO-friendly content for real estate projects, property listings and landing pages.
• Conduct keyword research, search intent analysis and competitor content analysis, and identify trending topics and content opportunities.
• Apply on-page SEO: heading structure (H1-H6), keyword placement, meta titles and meta descriptions.
• Optimize existing website content to improve rankings and organic traffic.
• Write content for social media posts, marketing campaigns and promotional materials.
• Produce well-structured articles with headings, subheadings, bullet points and internal/external links.
• Ensure content is original, plagiarism-free, grammatically correct and easy to read.
• Use SEO tools such as Google Search Console, Google Keyword Planner, Ahrefs or SEMrush.

Required profile

• Strong expertise in SEO content writing and keyword research.
• Understanding of Google SEO guidelines, content quality standards and E-E-A-T principles.
• Preferred: previous experience in real estate or property-related content writing.
• Preferred: strong English writing, editing and proofreading skills.

Required skills

• Preferred: knowledge of WordPress and basic content publishing.
• Preferred: familiarity with AI writing tools and the ability to produce human-quality, well-researched content.