SEO & Digital Marketing Specialist (E-commerce)
DOSTSOL Global · Lahore
Job description
About the role
Dostsol Global is hiring a full-time SEO & Digital Marketing Specialist with proven experience managing and optimizing e-commerce websites. The ideal candidate combines strong technical SEO knowledge, digital advertising expertise and the ability to drive organic traffic, conversions and online sales. Experience of 2-3 years is required.
Key responsibilities
- On-page, off-page, technical and local SEO, including e-commerce product, category, collection and landing page optimization
- Keyword research, competitor analysis, content strategy and backlink building
- SEO audits, internal linking and fixing technical issues; knowledge of Core Web Vitals, crawlability, indexing, XML sitemaps, canonical tags, redirects and schema markup
- AEO, GEO, AI Search Optimization and E-E-A-T principles
- Managing Google Ads, Shopping Ads, Performance Max and Meta Ads, with Google Merchant Center, product feeds, remarketing and audience targeting
- Optimizing campaigns for ROI, ROAS and CPA, and applying CRO, sales funnels and A/B testing
Required profile
- Minimum 2-3 years of practical SEO and digital marketing experience, preferably in e-commerce
- Proven ability to improve organic rankings, traffic, leads and sales
- Ability to manage multiple projects independently and meet deadlines
- Strong analytical, communication, problem-solving and reporting skills
- Experience with US/UK e-commerce businesses is an advantage; a portfolio or case studies showing measurable SEO results are preferred
Required skills
- Google Analytics 4, Google Search Console and Google Tag Manager
- Ahrefs, SEMrush, Screaming Frog and Looker Studio
- Shopify, WooCommerce or WordPress
- Basic HTML, CSS and JavaScript for SEO
Candidates apply by sending their CV and portfolio or case studies to the employer's email, with the subject line "Application - SEO & Digital Marketing Specialist".
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Published 1 hour ago
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DOSTSOL Global
Lahore
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