SEO Specialist – AEO, GEO & PPC Expert

About the role

We are seeking a detail‑driven SEO Specialist to join our digital marketing team. You will own both organic and paid search strategies for multiple client projects, focusing on AI‑driven search trends.

Key responsibilities

• Conduct keyword research and analysis to identify target search terms.
• Optimize on‑page elements such as titles, meta descriptions, headings, and internal links.
• Collaborate with development teams on technical SEO improvements, including site speed, mobile responsiveness, architecture, and indexation.
• Guide editorial teams to create SEO‑friendly content and assist in writing or optimizing blogs and landing pages.
• Develop outreach and off‑page strategies to acquire high‑quality backlinks.
• Monitor algorithm updates, assess impact on rankings, and adapt strategies, especially for generative AI search.
• Execute highly targeted local and demographic SEO campaigns to maximize conversions.
• Analyze competitor keywords and backlink profiles to uncover growth opportunities.
• Align SEO traffic with conversion rate optimization principles to improve on‑site engagement.
• Integrate modern AI tools for workflow efficiency, data analysis, and technical audits.
• Implement AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) for AI search results.
• Manage and optimize PPC campaigns across Google Ads and Meta platforms.
• Track performance using GA4, Google Search Console, and ad platforms; report insights weekly.
• Handle multiple client projects simultaneously while maintaining quality.
• Lead and mentor interns, ensuring timely completion of tasks.
• Work effectively under pressure and meet tight deadlines.

Required profile

• 6 months to 1 year of hands‑on experience in SEO and/or PPC.
• Strong portfolio demonstrating measurable results.
• Leadership qualities and ability to work independently.
• Disciplined, team‑oriented attitude.
• Own laptop is mandatory.

Required skills

• Ahrefs
• SEMrush
• Screaming Frog
• Google Analytics
• GA4
• Google Search Console
• Google Ads
• Meta Ads platforms

What we offer

• Competitive salary based on skills and experience.
• Exposure to diverse industries and cutting‑edge AI search trends.
• Collaborative team environment with growth opportunities.