Social Media Executive

About the role

Join the Multan marketing team of ABN Foods to boost brand awareness and engage local customers through social media. You will report to the Marketing Manager and collaborate with operations and customer service to create relevant content and turn audience insights into measurable results.

Key responsibilities

• Develop and maintain a content calendar for Facebook, Instagram and other local platforms.
• Create, schedule and publish posts, stories and short‑form videos, including images, captions and basic video clips.
• Monitor social accounts daily, responding to comments and direct messages promptly and professionally.
• Track performance metrics, produce weekly reports and recommend optimisations to increase engagement and reach.
• Coordinate with operations and customer service to promote offers, events and service updates.

Required profile

• Proven experience managing social media accounts for brands, preferably in consumer services or retail.
• Strong writing and copy‑editing skills in English and Urdu.
• Ability to develop content calendars and use scheduling tools.
• Good interpersonal skills for cross‑team coordination and timely customer responses.
• Attention to brand voice, detail orientation and ability to manage multiple tasks in a fast‑paced environment.

Required skills

• Facebook Pages, Creator Studio and Ads Manager.
• Canva and Adobe Spark for basic photo and video editing.
• Buffer or Hootsuite for scheduling.
• Social analytics (reach, engagement, impressions, CTR) and simple performance reporting.

What we offer

• Incentive Bonus
• Leaves