Social Media Manager – Livestock & Farming Brand

About the role

Queens Livestock Genetics, a premium American Brahman cattle farm, is looking for a Social Media Manager to strengthen its digital presence, engage the livestock community, and support sales and breeding programs. The role is on‑site in Karachi and reports directly to farm leadership.

Key responsibilities

• Develop and execute a social media strategy targeting livestock buyers, breeders, and farming audiences across Facebook, Instagram, YouTube and related platforms.
• Create and maintain content calendars featuring photos, short videos, reels, farm stories, animal profiles and promotional posts.
• Coordinate on‑farm photo/video shoots with caretakers and veterinarians, ensuring accurate representation of animal conformation and health.
• Translate technical breeding and animal‑health information into clear, consumer‑friendly content.
• Monitor engagement, respond to inquiries, manage community interactions and forward qualified sales leads.
• Maintain asset libraries and document campaign performance.

Required profile

• 2+ years of proven experience managing social media for agricultural, livestock or related brands (preferred).
• Strong visual storytelling skills – photography, short‑form video creation and basic editing.
• Excellent written communication in English; Urdu or bilingual copywriting is a plus.
• Ability to work independently, organise content calendars and handle community management.

Required skills

• Meta Business Suite
• Creator Studio (or similar social media management tools)
• Basic video editing (mobile and desktop tools)
• Knowledge of platform formats: Facebook posts/ads, Instagram reels/stories, YouTube Shorts

What we offer

• Competitive monthly salary (PKR 60,000 – 120,000)
• Opportunity to work in a leading cattle genetics farm
• Professional growth in digital marketing within the agriculture sector