Social Media Marketing Manager

About the role

DirxLab is seeking an experienced Social Media Marketing Manager to lead its social media initiatives in Clifton, Karachi. The role focuses on planning, executing, and optimizing campaigns to generate qualified leads and support business growth.

Key responsibilities

• Plan, execute, and manage social media marketing campaigns across relevant platforms.
• Develop strategies to generate qualified leads and support business growth.
• Monitor and optimize campaign performance, engagement, and lead‑generation results.
• Manage and analyze digital marketing budgets and campaign spending.
• Track key performance indicators (KPIs) and prepare regular performance reports.
• Coordinate with the content/design team to ensure effective and engaging social media campaigns.
• Stay updated on social media trends, advertising tools, and digital marketing best practices.

Required profile

• 4+ years of relevant experience, preferably in a software house or technology company.
• Strong hands‑on experience with social media marketing and paid campaigns.
• Proven understanding of lead generation and campaign optimization.
• Strong analytical and communication skills.
• Ability to manage budgets and make data‑driven marketing decisions.