Social Media Marketing Specialist

About the role

Ustossdown is a SaaS-based marketing agency offering e-commerce and digital marketing solutions for the food industry, helping restaurants build e-commerce websites, mobile apps and digital marketing strategies. It is looking for a Social Media Marketing Specialist who will act as the main point of contact for clients and coordinate social media content and campaigns.

Key responsibilities

• Receive client handover from sales, understand client objectives, brand guidelines and KPIs, and maintain ongoing communication as the primary point of contact for day-to-day client needs.
• Coordinate internally with other teams to meet deadlines and quality standards.
• Conduct qualitative and quantitative research on audience behaviour, trends and the competitive landscape.
• Develop content strategy aligned with client goals and performance marketing objectives, and plan monthly content calendars including posts, stories and campaigns.
• Work with cross-functional teams to create brand-aligned visuals and copy, and schedule and publish content consistently.
• Support influencer and creator collaborations, including briefing, approvals and monitoring deliverables.
• Track engagement, reach and campaign effectiveness with performance marketing teams, document client feedback and refine content and campaign approaches.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, Media Studies or a related field.
• 3-4 years of experience in social media marketing, content strategy and client coordination; agency experience and experience with international clients preferred.
• Ability to coordinate with creative, design and performance marketing teams, and to manage several clients and deadlines in a fast-paced environment.

Required skills

• Strong understanding of social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) and their algorithms.
• Content planning, campaign execution and performance tracking.
• Audience research, competitor analysis and trend identification.
• Familiarity with basic performance metrics (reach, engagement, CTR, conversions).
• Knowledge of influencer marketing and creator collaboration processes.
• Understanding of brand tone, guidelines and content consistency.