Social Media Marketing Specialist (Onsite, Karachi)

About the role

We are looking for a Social Media Marketing Specialist to lead and optimise paid campaigns on Meta platforms. The role is full‑time, onsite in Gulshan‑e‑Iqbal, Karachi, and focuses on generating high‑quality leads for our service‑industry clients, particularly in real‑estate.

Key responsibilities

• Plan, launch and manage Facebook and Instagram advertising campaigns.
• Set up and optimise lead‑generation, conversion and retargeting campaigns.
• Research target audiences, competitors and market trends to inform strategy.
• Conduct A/B testing of audiences, creatives, copy and campaign structures.
• Manage daily and monthly advertising budgets and adjust bids based on performance.
• Track leads, key performance indicators and report results through structured sheets.
• Continuously analyse metrics (CPL, CTR, CPM, CPC, ROAS) to scale successful campaigns.

Required profile

• Hands‑on experience managing Meta Ads campaigns on Facebook and Instagram.
• Service‑industry background is mandatory; real‑estate marketing experience is strongly preferred.
• Proven ability to work independently, meet KPIs and adapt strategies based on data.

Required skills

• Meta Ads Manager
• Facebook Ads
• Instagram Ads
• Lead‑generation campaign management
• Conversion‑focused campaign optimisation
• Budget management and bid optimisation
• A/B testing of audiences, creatives and copy
• Metrics analysis (CPL, CTR, CPM, CPC, ROAS)