Social Media Strategist

About the role

Propstar Technologies is looking for a creative, strategic and results-driven Social Media Strategist to strengthen its digital presence. The role covers social media strategy, content creation, platform management and performance-focused digital marketing, combining creativity, content skills and analytical ability. It is a full-time, on-site position in Karachi.

Key responsibilities

• Develop and execute social media strategies and content calendars
• Create graphics, videos, reels and other digital content
• Manage and optimise social media pages across multiple platforms
• Plan, launch and run Meta Ads campaigns to drive engagement and conversions
• Implement SEO strategies to improve online visibility and organic reach
• Analyse performance data, prepare reports and conduct audience research

Required profile

• Proven experience in social media management and digital marketing
• Strong graphic design and video content creation skills
• Expertise in content strategy and social media page management
• Ability to manage several projects and meet deadlines
• Preferred: real estate or marketing industry experience, and familiarity with professional design and video editing tools

Required skills

• Meta Ads Manager and campaign optimisation
• SEO, keyword research and organic growth strategies
• Knowledge of social media platforms, algorithms and audience engagement

What we offer

• Ownership of digital strategies that contribute to brand growth
• Creative campaigns across multiple digital platforms
• Continuous learning and professional development opportunities

Location: Main Shahrah-e-Faisal, Karachi; shift 7:00 PM - 4:00 AM.