App Store Optimization (ASO) Expert - Remote Part Time

About the role

An experienced ASO Specialist is sought to manage and optimize mobile applications on both the Google Play Store and the Apple App Store. The position is part-time and remote, working Monday to Friday, and suits someone with a strong grasp of ASO strategies, keyword research, competitor analysis, metadata optimization and app performance monitoring.

Key responsibilities

• Manage and optimize app listings on Google Play Console and App Store Connect.
• Research and optimize keywords for Android and iOS apps.
• Optimize titles, subtitles, short and long descriptions and keyword fields.
• Perform competitor analysis and find ways to improve visibility and rankings.
• Analyze keyword rankings, search visibility, impressions, conversion rates and organic downloads.
• Run A/B tests on app icons, screenshots, feature graphics and other listing assets.
• Monitor app performance, develop ASO strategies to raise organic installs and conversion rates, track keyword movements and prepare regular ASO reports.
• Stay up to date with store algorithm changes and ASO trends.

Required profile

• Prior professional ASO experience is mandatory.
• Hands-on experience with Google Play Console and App Store Connect.
• Ability to show previous ASO work, results or app portfolios.
• Existing AppTweak account and access is highly preferred and should be stated when applying.

Required skills

• Practical experience with ASO tools such as AppTweak, Sensor Tower, AppFollow and MobileAction.
• Strong knowledge of keyword research, competitor analysis and metadata optimization.
• Understanding of app store algorithms and ranking factors.
• Strong analytical and reporting skills.