Area Sales Manager – FMCG (Lahore)

About the role

Hamdard Pakistan is seeking an experienced Area Sales Manager to lead a team of 15 sales professionals in Lahore. The role focuses on driving sales growth, managing distributor relationships, and ensuring comprehensive market coverage within the assigned territory.

Key responsibilities

• Achieve monthly and annual sales targets through effective sales strategies.
• Manage and nurture relationships with distributors to ensure smooth supply‑chain operations.
• Lead, coach, and monitor the performance of 15 sales staff, including Territory Sales Managers.
• Maintain consistent product availability and optimal market coverage across Lahore.
• Monitor competitor activities, analyse market trends and adapt strategies accordingly.
• Plan and execute trade‑marketing and promotional activities to boost brand visibility.
• Analyse sales data and prepare detailed reports for decision‑making.
• Identify and develop new business opportunities to expand the customer base.

Required profile

• Minimum seven years of sales experience, preferably in the FMCG sector.
• Proven track record in sales strategy development and execution.
• Strong client‑relationship management and distributor‑handling skills.
• Demonstrated ability to lead, coach and motivate a sales team.
• Analytical mindset with the ability to interpret market data.

Required skills