ASO Expert (Games)

About the role

We are seeking an experienced ASO Expert specialized in mobile games to lead our App Store Optimization efforts across Google Play and the Apple App Store. You will drive organic downloads, improve keyword rankings, and boost conversion rates for our gaming portfolio.

Key responsibilities

• Plan and execute end‑to‑end ASO strategies, including metadata, keywords, graphics, and localization for both stores.
• Perform high‑level keyword research, competitor and gap analysis to target high‑volume gaming keywords.
• Collaborate with designers to create and test high‑converting icons, screenshots, feature graphics, and promo videos.
• Design and run continuous A/B tests using Google Play Console and App Store Connect to improve store listing conversion rates.
• Monitor competitor performance, market trends, algorithm updates, and feature changes to keep our games ahead.
• Track organic metrics such as impressions, downloads, keyword ranks, and CVR, providing actionable insights to product teams.

Required profile

• 2‑3 years of hands‑on ASO experience specifically for mobile games.
• Proficiency with top ASO tools such as MobileAction, Sensor Tower, AppTweak, and App Annie (Data.ai).
• Strong expertise in Google Play Console and App Store Connect, including native A/B testing.
• Data‑driven mindset with excellent analytical skills focused on conversion rates, user acquisition, and ROI.
• Passion for mobile games and understanding of gamer psychology and design trends.
• Fluent English communication skills for localization management and team collaboration.

Required skills

• MobileAction
• Sensor Tower
• AppTweak
• App Annie (Data.ai)
• Google Play Console
• App Store Connect

What we offer

• Competitive salary with performance bonuses.
• Subsidized meals and accommodation.
• Team celebrations, recognition events, and regular social activities.
• Clear career growth and development opportunities.