Assistant Brand Manager
iGate Technologies Pakistan · Islamabad
Job description
About the role
RDX is looking for an Assistant Brand Manager to sharpen how its brand appears everywhere customers meet it: online, in retail, in partnerships and on the gym floor. The role turns market and competitor insight into clear recommendations, drives improvements to the website and digital experience, and helps open new brand partnerships across combat sports and fitness. It is a hands-on position working closely with the Brand Manager, e-commerce, creative, product and sales teams.
Key responsibilities
- Competitor and market analysis: track competitors across combat sports, fitness and sportswear (products, pricing, positioning, campaigns, social activity, website experience); produce a monthly snapshot and quarterly deep-dive report with recommendations; monitor category trends, reviews and sentiment.
- Website and digital experience: audit the RDX website(s) for brand consistency, UX, product storytelling, content and conversion; benchmark against competitors and build a prioritised improvement backlog; work with e-commerce and web teams on A/B tests, landing pages and PDP content.
- Brand partnerships: identify and research athletes, gyms, fight promotions, events, influencers and co-brand opportunities; initiate outreach, prepare proposals and support negotiations with the Marketing Director; coordinate activation and report on results.
- Touchpoint improvement: review website, social, email, marketplaces, packaging, retail/POS, events and customer service for brand consistency; recommend and help roll out improvements to tone, visuals and experience; help maintain brand guidelines internally and with agencies.
- General brand support: support campaign planning, briefs and launches; track brand KPIs and update leadership; manage small budgets and agency/vendor relationships where assigned.
Required profile
- Bachelor's degree in Marketing, Business, Communications or a related field.
- 3-6 years' experience in brand management, marketing, social media or e-commerce, ideally with a consumer, sports or lifestyle brand.
- Previous experience with a Combat Sports brand is a huge plus.
- Proven experience producing competitor and market analysis that led to real decisions.
- Experience pitching or managing partnerships, sponsorships or collaborations.
- Excellent written and verbal English, able to present to senior stakeholders; highly organised and able to handle several projects and deadlines at once.
Required skills
- Google Analytics, Excel/Sheets and social listening tools
- Nice to have: experience with international or D2C e-commerce brands (UK, EU, US), basic design literacy (Figma, Canva), experience with agencies, influencers or athlete ambassadors
What we offer
- Fuel allowance, medical insurance and group life insurance
- Free lunch facility and a panel gym membership
- Participatory fund and market-competitive salary with sales commissions
- Paid time off, maternity leave and a learning environment
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Published 1 week ago
Expires 1 month from now
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iGate Technologies Pakistan
Islamabad