B2B Social Media & Lead Generation Specialist

About the role

A Saudi Arabia-based education consultancy serving schools, educators and academic leaders across the GCC is hiring a B2B Social Media & Lead Generation Specialist. The role combines social media management, content creation, B2B prospecting and business development, and is open to candidates based in Pakistan or Egypt.

Key responsibilities

• Manage and grow the company's LinkedIn and Instagram presence, creating 4-5 high-quality posts per week, including carousels, short-form videos, reels, educational insights and thought leadership.
• Create promotional material for webinars, masterclasses, professional development programmes and educational events, avoiding generic AI-generated content.
• Monitor audience growth, engagement and content performance.
• Research and build targeted databases of K-12 schools and education organisations in Saudi Arabia and the GCC, identifying school principals, academic directors and heads of departments.
• Run personalised LinkedIn and email outreach, nurture leads and track responses, conversions and meetings generated.
• Prepare monthly reports on social media performance, outreach activity and qualified enquiries, and establish baseline metrics in the first month.

Required profile

• Demonstrated experience in B2B social media management, digital marketing or lead generation.
• Strong understanding of LinkedIn marketing, prospecting and professional networking.
• Excellent written and spoken English.
• Ability to work independently, meet deadlines and deliver measurable results.
• Previous experience with Saudi Arabian or GCC clients preferred; education sector experience is an added advantage.

Required skills

• Creating social media content with Canva, CapCut or similar tools.
• Familiarity with LinkedIn Sales Navigator, Apollo or other B2B prospecting platforms is an advantage.

What we offer

• Part-time, remote position.
• Monthly compensation of PKR 35,000 in Pakistan or EGP 6,800 in Egypt, subject to review based on experience, capability and performance.

To apply, send your CV or profile, examples of previous social media work, evidence of B2B lead generation results, a brief approach to the role and your availability and expected monthly pay by email.