B2B Software Sales Executive

About the role

Softpers (Pvt.) Ltd., a Lahore-based software development agency specialising in AI-driven applications, custom software and automation, is hiring a Business Development Executive. The role owns the full sales cycle, from first follow-up to signed deal, running discovery calls, building tailored demos and keeping the outbound email engine and lead pipeline moving. It is a hands-on position for someone comfortable speaking with founders, CTOs and operations leaders and understanding technical details.

Key responsibilities

• Run discovery calls to uncover workflows, pain points, budget and decision process, and turn business problems into clear AI and software solutions with engineering support where needed.
• Write scopes and proposals, handle objections and negotiate to close deals.
• Own follow-ups for every inbound and outbound lead, re-engage stalled leads and past clients, and keep the CRM accurate with stages, notes, next actions and forecast.
• Track open, reply and meeting-booked rates on email campaigns, and work with the team on lead lists, segmentation and deliverability.

Required profile

• 2+ years in B2B sales as an AE, SDR-to-AE or similar, with a track record of closing deals.
• Background in technical services: selling for a software agency, IT services firm, dev shop or consultancy, with knowledge of project-based and retainer engagements.
• Daily use of LLMs (Claude, ChatGPT), AI agents and automation tools.
• Ability to build a working demo or prototype without waiting on engineering.
• Excellent written and spoken English, confident on calls with US and UK decision-makers.
• Experience running cold email campaigns, with knowledge of sequencing, personalisation and deliverability.
• Nice to have: experience with cold email tools (Instantly, Smartlead, Apollo) and LinkedIn outreach, and prior experience selling to US and UK clients.

What we offer

• Full-time position with direct reporting to the CEO.
• Opportunity to work with AI and software solutions and international clients.
• Working hours: 6 PM to 3 AM.