Brand Manager - Premium Retail

About the role

Sonraj is looking for a Brand Manager to work with internationally recognised premium brands, shape their presence in Pakistan and turn brand strategy into customer experiences and business growth. The role is based in Karachi, on site, full time, and suits someone who combines commercial thinking with creative flair and understands what makes premium brands stand out.

Key responsibilities

• Develop and execute annual brand plans, strengthen brand positioning and awareness, and keep brand consistency across retail, digital, advertising and customer-facing communications.
• Plan and run product launches, seasonal campaigns, brand activations and exclusive customer events, coordinating creative, digital, social media, PR and agency teams and overseeing visual merchandising and in-store presentations.
• Develop brand budgets, monitor sales, campaign results and ROI, and work with retail, sales and e-commerce teams to drive revenue growth.
• Build relationships with international brand principals and representatives, coordinate campaign approvals and launches, and prepare regular brand performance updates and business reviews.
• Collaborate with retail operations, sales, merchandising, e-commerce and customer experience teams, support brand training for retail staff, and track competitor activity.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field; a postgraduate qualification is an advantage.
• 4-6 years of experience in brand management, marketing or commercial marketing roles.
• Experience in premium retail, fashion, watches, jewellery, beauty, fragrances or similar premium categories is preferred.
• Strong understanding of brand positioning, campaign planning, consumer behaviour and retail marketing.
• Excellent written and spoken English, and strong communication and presentation skills.

Required skills

• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Experience managing marketing budgets, performance reports and campaign results.
• Familiarity with digital marketing analytics and reporting tools is an advantage.

What we offer

• The chance to work with a portfolio of internationally recognised premium brands.
• Direct exposure to international brand partners and premium retail markets.
• A professional environment with opportunities to learn and grow in the premium retail sector.