Business Development Executive (LinkedIn + Email)

About the role

PureLogics is hiring a results-driven Business Development Executive (LinkedIn) for its Business Development team in Johar Town, Lahore. The role focuses on B2B lead generation, LinkedIn prospecting and client acquisition within the IT services or technology industry. It is a full-time, on-site position with a minimum of 2 years of experience.

Key responsibilities

• Identify, research and engage potential B2B clients using LinkedIn Sales Navigator, email outreach, Apollo and other lead generation platforms.
• Develop and run targeted prospecting strategies to generate qualified leads and build a strong sales pipeline.
• Research target markets, define ideal customer profiles and connect with decision-makers.
• Nurture prospects through personalized outreach, consistent follow-ups and effective communication.
• Manage the full cycle from prospect identification and outreach to lead qualification, appointment setting and support of deal closure.
• Maintain prospect data, communication records and pipeline updates in the CRM.
• Track outreach campaign performance and key metrics, and optimise strategies to improve conversion rates.
• Research industry trends, competitors, technology events and exhibitions to spot new opportunities.
• Collaborate with internal sales and marketing teams and meet assigned lead generation, outreach and pipeline targets.

Required profile

• Bachelor's degree in BBA (Marketing), MBA, BS, BScS, Software Engineering, IT or a related field.
• Minimum 2 years of professional experience in business development, B2B sales or lead generation.
• Proven B2B client acquisition experience, preferably in IT services, software development or technology solutions.
• Excellent written and verbal communication, negotiation and relationship-building skills.
• Preferred: experience with international clients (US and UK), exposure to technology events and exhibitions, and familiarity with email automation tools.

Required skills

• Hands-on experience with LinkedIn Sales Navigator for prospecting and outreach.
• Proficiency in Apollo and other prospecting tools.
• Mandatory working knowledge of CRM platforms, including lead management, pipeline tracking and reporting.
• Understanding of the end-to-end sales process; familiarity with structured outreach campaigns and sales metrics is an advantage.