Content Writer (Social Media and Marketing)

About the role

A hands-on Social Media & Marketing Executive is sought to take ideas from strategy to finished posts. You will plan campaigns, shoot and edit your own content, manage social channels and lead marketing for new product launches. The role sits in the Marketing department, reports to the Head of Marketing / Brand Manager, is full-time and on-site, with a 9 am to 6 pm MST schedule.

Key responsibilities

• Own the social media strategy and monthly content calendar across Instagram, Facebook, TikTok, YouTube, LinkedIn and others, define audience segments, content pillars and KPIs, and track performance.
• Shoot and edit your own content: write scripts, storyboard reels and product shoots, capture footage, write captions and coordinate models, influencers and vendors.
• Edit videos and photos, retouch images, design graphics and adapt content to different formats while keeping brand consistency.
• Plan and run product launch campaigns, work with product, sales and design teams, and run influencer and creator activations.
• Manage paid campaigns (Meta Ads, TikTok Ads, Google Ads) and integrated digital, social and offline marketing, including email and WhatsApp campaigns.
• Support SEO and website content, run market and customer research, manage the marketing budget and track ROI.
• Publish content daily, respond to comments and messages, monitor brand mentions and protect brand identity.

Required profile

• 2 to 4 years of experience in social media, digital or content marketing.
• Portfolio of your own shot and edited content (reels, product videos, campaigns).
• Hands-on experience with a DSLR or mirrorless camera or high-end smartphone, lighting and audio gear.
• Experience planning or supporting at least one product launch or major campaign.
• Nice to have: experience with influencer and creator work, and a Bachelor's degree in Marketing, Mass Communication, Media or a related field.

Required skills

• Video editing tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve or CapCut.
• Photoshop, Canva or Figma for graphics.
• Strong copywriting, writing and verbal communication.
• Nice to have: Meta Business Suite, Buffer, Hootsuite, Sprout Social, basic SEO and email marketing.

What we offer

• Competitive salary and creative freedom over the brand's social presence.
• Equipment and software provided.
• Dinner facilities, IPD health cover, annual increment and flexible hours.

To apply, send your CV and a portfolio link by drive, Behance, Instagram or YouTube to the employer with the subject line "Social Media & Marketing Executive Application".