Creative Content Strategist – Copywriter & Ads Creative

About the role

Unity Films is seeking a creative and detail‑oriented professional to craft compelling ad copy, concepts, and video scripts for digital marketing campaigns. The role blends storytelling with performance‑driven strategies to boost brand engagement and conversions.

Key responsibilities

• Write persuasive ad copy, headlines, hooks, captions, and video scripts for Meta Ads, Google Ads and other platforms.
• Develop creative concepts and advertising angles, and produce creative briefs for static and video ads.
• Research target audiences, market trends and competitors to uncover effective messaging opportunities.
• Collaborate with designers, video editors and marketing teams to execute campaigns.
• Test copy variations and creative approaches to improve performance while ensuring brand consistency.

Required profile

• 2–3 years of experience in copywriting, advertising or creative strategy.
• Excellent written communication and storytelling abilities.
• Strong understanding of digital advertising, audience targeting and conversion‑focused messaging.
• Ability to generate fresh creative ideas and persuasive concepts.
• Portfolio of previous ad copies, scripts or creative campaigns is preferred.

Required skills

• Meta Ads
• Google Ads