Creative Strategist

About the role

TMG Global is seeking a remote Creative Strategist who will bridge performance‑marketing data, consumer psychology, and scalable content creation. Working at the intersection of AI, analytics, and storytelling, you will uncover audience insights, develop high‑converting ad concepts, and guide the creative production process for both the agency and its clients.

Key responsibilities

• Analyze performance metrics (hook retention, CTR, ROAS, CPA) to identify winning ad angles and optimization opportunities.
• Write comprehensive, actionable creative briefs and storyboards for copywriters, motion designers, and video editors.
• Leverage AI‑first workflows and tools for deep audience research, competitor benchmarking, social listening, and rapid script development.
• Develop and execute A/B testing hypotheses across paid platforms, testing hooks, visual triggers, calls‑to‑action, and messaging angles.
• Collaborate closely with performance marketers, media buyers, and production teams to align creative with client growth goals and budgets.
• Deliver regular data‑informed reports and strategic recommendations to improve creative efficiency.
• Stay ahead of digital‑marketing trends, platform algorithm changes, emerging AI creative tools, and direct‑response best practices.

Required profile

• Solid understanding of performance marketing, direct‑response principles, consumer psychology, and brand positioning.
• Proven ability to read and interpret paid‑media analytics from Meta Business Suite, TikTok Ads Manager, Google Analytics, and LinkedIn Analytics.
• Comfort using AI tools such as ChatGPT, Claude, and image‑generation platforms for research, concepting, and workflow optimization.
• Experience writing detailed ad scripts, visual storyboards, and messaging frameworks for short‑form video and static ads.
• Familiarity with digital media planning and budget efficiency.

Required skills

• Meta Business Suite
• TikTok Ads Manager
• Google Analytics
• LinkedIn Analytics
• ChatGPT
• Claude
• AI image‑generation tools