CRM & Campus Program Executive

About the role

A full-time, non-remote position in Lahore within the SEN department. The role manages two engagement pillars: direct-to-user email communications and the grassroots Student Correspondent Program. You will craft high-converting email campaigns for the digital audience while recruiting, managing and activating a network of student ambassadors on university campuses.

Key responsibilities

• Email marketing: design, write and schedule weekly newsletters and promotional email blasts, keeping brand voice and visual identity consistent
• Manage the subscriber database with segmented lists (engaged users, inactive users, students) and track open rates, click-through rates and unsubscribes, running A/B tests on subject lines and content
• Build automated flows such as Welcome Series and Event Recaps
• Lead the Student Correspondent Program: recruit and onboard student partners from target universities, assign weekly or monthly tasks and track completion
• Build community among correspondents through check-ins, workshops and reward programs
• Work with the Content team to turn top social posts into email newsletters, and with the Partnerships team to share student-specific offers and partner deals

Required profile

• 2-4 years of experience in digital marketing, community management or youth marketing
• Proven experience leading student ambassadors, volunteers or street teams is highly preferred
• Strong copywriting skills for email, including catchy subject lines and engaging body copy
• Excellent people skills to motivate and manage a remote network of students

Required skills

• Hands-on experience with email marketing platforms such as Mailchimp, HubSpot or Klaviyo (mandatory)
• Copywriting and segmentation strategy

What we offer

• Competitive salary aligned with skills and experience
• Comprehensive health insurance
• Performance-based bonus and rewards
• Flexible leave policy and recreation opportunities