Customer Retention Specialist (Remote)

About the role

TalentPop is seeking a Customer Retention Specialist to help fast‑growing e‑commerce brands increase repeat purchases, lower churn, and boost Customer Lifetime Value. The role is fully remote and focuses on data‑driven retention strategies across multiple channels.

Key responsibilities

• Develop and launch multi‑channel retention campaigns (email, SMS, loyalty programs) to drive repeat purchases.
• Analyze churn indicators and create targeted interventions for at‑risk customers.
• Design, implement, and optimize win‑back campaigns to reactivate former shoppers.
• Manage and improve loyalty and rewards programs to raise enrollment and redemption rates.
• Support subscription‑based brands by refining onboarding, renewal, and cancellation experiences.
• Track and report on CLV, repeat purchase rate, churn rate, and segment audiences using CRM tools.

Required profile

• Minimum 1 year of experience in customer retention, CRM or lifecycle marketing.
• Hands‑on experience with e‑commerce retention strategies.
• Strong analytical mindset with ability to interpret data and measure campaign performance.
• Excellent written and verbal communication skills for remote collaboration.
• Self‑motivated, organized, and able to manage multiple priorities.

Required skills

• Klaviyo
• ReCharge
• HubSpot
• Salesforce Marketing Cloud