Digital Content Specialist

About the role

Final Rentals Pakistan is looking for a creative Digital Content Specialist to join its marketing team. You will produce and optimise written content for the company’s online platforms, helping travellers and corporate clients discover car‑rental services across Pakistan.

Key responsibilities

• Write, edit and publish SEO‑focused articles, landing‑page copy, corporate descriptions and forum posts.
• Research and integrate target keywords such as “car rental Islamabad airport” and “rent a car in Islamabad”.
• Develop short‑form and long‑form promotional content for digital campaigns and external distribution networks.
• Collaborate with graphic designers to ensure text styling and logo placement match brand guidelines.
• Maintain a consistent brand voice aligned with international standards.

Required profile

• Minimum 2 years of experience in content writing, digital copywriting or SEO content creation.
• Strong command of written and spoken English; professional proficiency in Urdu.
• Proven ability to meet fast‑paced deadlines and pay attention to detail.

Required skills

• SEO and keyword optimisation
• Keyword research
• Digital publishing platforms

What we offer

• Health insurance