Digital Marketing (Communications Executive)

About the role

A digital marketer is needed who understands a client's business and turns that understanding into engaging content, campaign ideas and clear direction for the creative team. The role uses AI intelligently while keeping content and visuals authentic and relevant to real people. The office is in Suite 614, Caesar's Tower, Karachi.

Key responsibilities

• Understand client objectives, audiences and brand requirements.
• Plan social media content and develop campaign ideas.
• Write captions, hooks, short video scripts and LinkedIn posts.
• Use AI tools to support research, ideas and visual creation.
• Work with graphic designers to produce engaging, consistent visuals.
• Coordinate with clients on briefs, feedback and approvals.
• Review content performance and suggest improvements.

Required profile

• Relevant experience in digital marketing or managing business social media accounts.
• Good writing, communication and creative thinking skills.
• Understanding of LinkedIn, Instagram and Facebook.
• Ability to manage deadlines and multiple client requirements.
• A portfolio or examples of your work.

Required skills

• Practical knowledge of AI tools and Canva.