Digital Marketing Executive (Android Applications)

About the role

Funsol Technologies is seeking a dynamic Digital Marketing Executive with 1.5 to 3 years of experience to drive user acquisition and enhance the performance of our Android applications. The ideal candidate will leverage expertise in Google Ads App Campaigns, App Store Optimization, and mobile analytics to optimize marketing strategies and maximize ROI.

Key responsibilities

• Develop and execute user acquisition campaigns for Android apps using Google Ads, focusing on CPI, CPA and ROAS.
• Conduct competitor research and A/B testing to refine strategies and improve performance.
• Monitor and analyze metrics with Firebase Analytics, AppsFlyer or Adjust, providing actionable insights.
• Manage budget allocation to ensure efficient use of resources.
• Collaborate with product and development teams to align marketing with app features and user experience.

Required profile

• 1.5‑3 years of experience in mobile user acquisition and digital marketing.
• Proven expertise in Google Ads App Campaigns, App Store Optimization and mobile analytics tools.

Required skills

• Google Ads
• App Store Optimization (ASO)
• Firebase Analytics
• AppsFlyer or Adjust