Digital Marketing Executive (ASO - Apps)

About the role

Funsol Technologies is looking for a Digital Marketing Executive with 1.5 to 3 years of experience to drive user acquisition and improve the performance of its Android applications. The role uses expertise in Google Ads App Campaigns, App Store Optimization and mobile analytics to optimise marketing strategies and maximise ROI.

Key responsibilities

• Develop and run user acquisition campaigns for Android apps via Google Ads, tracking CPI, CPA and ROAS
• Research competitors and run A/B tests to refine strategies and improve campaign results
• Monitor metrics with Firebase Analytics and AppsFlyer/Adjust and give actionable insights
• Manage the digital marketing budget efficiently
• Work with product and development teams so marketing matches app features and user experience
• Implement ASO to improve visibility and drive organic downloads in the Google Play Store
• Use cohort and funnel analysis to understand user behaviour and optimise subscriptions and in-app purchases
• Stay up to date on mobile marketing trends and Android privacy regulations

Required profile

• 1.5 to 3 years of experience
• Knowledge of Google Ads App Campaigns, ASO and mobile analytics