Digital Marketing Executive
Gulabzai Group · Lahore
Job description
About the role
We are looking for a Digital Marketing Executive to drive our AI‑powered search and e‑commerce growth. The role will focus on SEO, paid media, and Shopify optimisation to increase traffic, conversions and overall ROI.
Key responsibilities
- Develop and execute SEO, GEO and AEO strategies across Google, ChatGPT, Gemini and Claude platforms.
- Manage and optimise the Shopify store for performance, user experience and conversion rate.
- Plan, launch and scale Meta Ads and Google Ads campaigns.
- Create and optimise website content, landing pages and product listings.
- Monitor performance using Google Analytics and Google Search Console.
- Collaborate with sales and management to align marketing initiatives with business objectives.
- Identify new digital growth opportunities and improve ROI through data‑driven decisions.
Required profile
- Minimum 3 years of experience in SEO, digital marketing or e‑commerce.
- Strong knowledge of technical SEO; experience with GEO and AEO is a plus.
- Hands‑on experience managing Shopify stores.
- Proficiency with Meta Ads, Google Ads, Google Analytics and Google Search Console.
- Excellent written communication and web content creation skills.
- Experience in social media marketing and campaign management.
- Analytical mindset focused on growth and ROI.
- Ability to work collaboratively in a fast‑paced environment.
Required skills
- SEO
- Technical SEO
- GEO / AEO
- Shopify
- Meta Ads
- Google Ads
- Google Analytics
- Google Search Console
- Social media marketing
- Graphic design tools (optional)
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Published 1 month ago
Expires 2 days from now
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Gulabzai Group
Lahore
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