Digital Marketing Executive (Meta & Google Ads)

About the role

A full-time Digital Marketing Executive is sought within the Marketing department, with 1-3 years of experience. The role centres on planning, executing, managing and optimising paid digital campaigns on Meta (Facebook and Instagram) and Google Ads to raise brand awareness, generate quality leads and drive business growth.

Key responsibilities

• Plan, run and manage paid campaigns on Meta and Google Ads
• Develop digital marketing strategies aligned with business objectives
• Manage audience targeting, retargeting and lead generation campaigns
• Monitor and optimise ads to improve performance and ROI
• Conduct keyword research and competitor analysis
• Track results with Google Analytics and Meta Ads Manager
• Prepare regular reports on impressions, clicks, conversions, CPL and ROAS
• Work with content and creative teams on ad creatives and copy
• Identify market trends and manage advertising budgets

Required profile

• Proven digital marketing experience (1-3 years)
• Hands-on experience with Meta Ads and Google Ads
• Ability to manage several campaigns at once
• Excellent communication and reporting skills

Required skills

• Meta Ads Manager and Google Ads
• Google Analytics 4 and conversion tracking
• SEO, SEM and social media marketing
• Lead generation and paid advertising
• Preferred: Google Ads and Meta Blueprint certifications, B2B or software/IT campaign experience, landing page and funnel knowledge