Digital Marketing Expert

About the role

The University of South Asia is looking for a results‑driven Digital Marketing Expert to lead high‑performing online campaigns that generate quality leads and support the institution’s growth objectives. You will work closely with the marketing team to design, execute, and optimise paid media across multiple platforms.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, YouTube, TikTok and other channels.
• Generate high‑quality leads while maximising ROI and reducing cost per acquisition.
• Develop comprehensive digital strategies aligned with university goals.
• Manage campaign budgets and ensure efficient spend.
• Conduct audience research, targeting, retargeting and remarketing.
• Monitor performance, perform A/B testing on creatives, copy and landing pages.
• Analyse data using Google Analytics, Tag Manager, Search Console and Meta Business Suite.
• Improve website traffic, conversions and engagement through SEO and SEM.
• Collaborate with creative teams to produce compelling ad assets.
• Prepare weekly and monthly performance reports with actionable insights.

Required profile

• Bachelor’s degree in Marketing, Business, Digital Marketing or related field.
• 3–5 years of professional digital marketing experience.
• Proven track record managing and scaling Meta and Google Ads campaigns.
• Strong analytical, reporting and problem‑solving abilities.
• Excellent written and verbal communication skills.
• Ability to handle multiple campaigns and meet deadlines.

Required skills

• Meta Ads (Facebook & Instagram)
• Google Ads
• LinkedIn Ads
• YouTube Ads
• TikTok Ads
• SEO
• SEM
• PPC
• Display advertising
• Remarketing
• Conversion optimisation
• Google Analytics
• Google Tag Manager
• Google Search Console

What we offer

• Market‑competitive salary
• Professional growth opportunities
• Collaborative and innovative work environment
• Impactful educational marketing projects