Digital Marketing Manager

About the role

4XP Tech is looking for a data‑driven Digital Marketing Manager to lead and execute its multi‑channel digital initiatives. The successful candidate will own strategy, execution, and optimisation across paid, owned, and earned media to boost brand awareness, lead generation and customer acquisition.

Key responsibilities

• Develop, implement and manage comprehensive digital marketing strategies.
• Plan, execute and optimise paid advertising campaigns on platforms such as Google Ads, Meta, LinkedIn, TikTok, YouTube and X (Twitter).
• Grow the company’s online presence through strategic content marketing and SEO.
• Drive lead generation and conversion‑optimization initiatives.
• Monitor campaign performance, analyse data and provide actionable insights.
• Manage SEO, SEM, email marketing and marketing automation activities.
• Conduct competitor analysis and market research to identify growth opportunities.
• Collaborate with design, content, sales and development teams to achieve business objectives.
• Prepare detailed performance reports and present insights to management.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 3+ years of proven experience in digital marketing.
• Strong understanding of performance marketing, lead generation and conversion optimisation.
• Experience managing multi‑channel marketing campaigns.
• Excellent analytical, communication and project‑management skills.
• Ability to work in a fast‑paced environment and meet targets.

Required skills

• Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, YouTube Ads, X (Twitter) Ads
• Google Analytics 4, Google Search Console, Google Tag Manager
• SEMrush, Ahrefs, Moz
• Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube, Pinterest
• Mailchimp, HubSpot, ActiveCampaign, Brevo (Sendinblue), Klaviyo
• Canva, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, CapCut
• WordPress, Shopify, Wix, Webflow