Digital Marketing Specialist (Night Shift)

About the role

A US-based transportation company for children, including those with special needs, is hiring a Digital Marketing Specialist in Gulistan-e-Jauhar, Karachi. The role strengthens the brand, increases organic visibility and generates quality leads. It is full-time and onsite, working Monday to Saturday from 9:00 PM to 6:00 AM PKT, aligned with US business hours.

Key responsibilities

• Run organic marketing strategies to grow brand awareness, website traffic and engagement, and build sustainable growth beyond paid ads.
• Handle SEO: keyword research, competitor analysis, on-page and off-page SEO, and SEO-focused content such as blogs and website copy.
• Manage social media marketing, content calendars, brand messaging and performance monitoring.
• Generate organic leads through SEO, social media, content marketing and outreach, and optimise landing pages and funnels.
• Plan, run and optimise Meta Ads and Google Ads campaigns, track cost per lead and conversion rates, and use A/B testing.
• Write SEO-friendly blog posts, articles and website content.
• Use AI tools such as ChatGPT and LLMs to speed up content creation, SEO and campaign work, keeping content accurate and original.
• Analyse traffic, rankings, engagement and conversions with Google Analytics 4, Google Search Console and ad dashboards, and report on performance.

Required profile

• Bachelor's degree in Marketing, Business Administration, Media Studies or a related field.
• About 2-5 years of digital marketing experience with practical results.
• Strong understanding of organic marketing, SEO, social media marketing and brand development.
• Proven organic lead generation and customer acquisition skills.
• Preferred: experience with US audiences, local SEO, service-based businesses, conversion rate optimization, email marketing and marketing automation; a portfolio of SEO, lead-generation or brand projects.

Required skills

• Hands-on experience with Meta Ads and Google Ads.
• Excellent content writing and copywriting.
• Familiarity with Google Analytics 4, Google Search Console and keyword research.
• Practical experience with AI tools, ChatGPT workflows and prompt engineering.

Shortlisted candidates may be assessed on SEO strategy, social media and brand positioning, content writing, ad campaign optimization and AI marketing applications. Interested candidates should send their CV to the company's HR team by email, stating the position applied for.