SEO Specialist

About the role

A company is looking for a results-driven SEO Specialist to strengthen its online presence, improve search engine visibility and drive sustainable organic traffic. The role covers keyword research, technical SEO, content optimization, link building and performance analysis, and is based in DHA Phase 5, Karachi.

Key responsibilities

• Conduct keyword research, competitor analysis and search trend analysis to find growth opportunities.
• Develop and implement SEO strategies to improve organic visibility, rankings and traffic.
• Perform technical SEO audits covering crawling, indexing, site architecture, page speed, mobile usability and performance.
• Plan and run off-page SEO, including quality link building, backlink analysis and outreach.
• Monitor performance with GA4, Google Search Console, SEMrush, Ahrefs, Moz or similar tools and prepare regular reports.
• Collaborate with content writers, designers and developers to apply SEO best practices.
• Track rankings, backlinks, competitor activity and algorithm updates, and look for conversion and domain authority improvements.

Required profile

• Bachelor's degree in Marketing, IT, Computer Science, Business or a related field.
• 2-4 years of proven experience in SEO or digital marketing.
• Strong understanding of on-page, off-page and technical SEO.
• Ability to turn SEO data into actionable strategies.

Required skills

• Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz or equivalent.
• Keyword research, search intent, content optimization, backlink analysis and competitor research.
• Basic HTML, CSS, website architecture and CMS such as WordPress.
• Core Web Vitals, mobile-first indexing, structured data and performance optimization.

What we offer

• Competitive salary with an annual-based bonus.
• Family medical insurance.
• Supportive, collaborative work environment.
• International exposure and diverse digital projects.

Shift timings are 8pm-5am, Monday to Friday.